Reduce Opportunity Costs

Every hour you invest doing something has an opportunity cost.  Every hour you spend doing one thing means you are not doing something else.  What else could you have done with that hour, and what would have been the return on that hour invested?  If you could have been more productiv...

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Intro to strategic partners

Someone should have said “not all relationships are created equal,” because they aren’t.  Some are better than others, some much better than others.  When it comes to business referrals, none are better than strategic partnerships.  The concept of strategic partners...

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Generate instant loyalty and referrals!

One problem with creating trust and loyalty is the time it takes to get the relationship to that point.  Another is  often times the other person has a good relationship with one of your competitors.  Is there a way to accelerate the time it takes to establish trust and loyalty? ...

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Be selective with your time!

Before you begin to expand your network of connections, it is important to note that all relationships take time, and time is money.   You do not have enough time to build and maintain relationships with everyone, nor do you want to.  Be very selective who you allow in your network.&...

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The HOA Management Company that did not want a referral

One day Martin, the owner of a large HOA Management Company, joined my professional referral group.  I sat with him at lunch and explained it might be difficult for us to send him a lot of business.  The discussion that followed taught me the value of a referral group is not just measured ...

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How the painter grew his business

Richard owned a large house painting business for almost 30 years.  Most of his business came from the yellow page ads he ran.  The ad was on the first page and cost him nearly $40,000 a year.   As the economy worsened, the callers from the yellow pages seemed to be price shopping, c...

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Don't make a bad recommendation

When you make a recommendation it has a direct reflection on you. Do not refer someone just because you know them.  You have to trust them with your reputation.     Before you refer someone to your family, friends and clients, make sure they are good at what they do.  It is far ...

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Meeting attendance is important!

If you are part of a networking group, attend all the meetings you can. Here are just three reasons why meeting attendance is so important.   #1)  There might be a guest who attends just one meeting, but generates incredible referrals for the people they meet. Last month there were two gu...

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