Connectors are the best referral partners

Here is a short excerpt of the article we wrote for the Arizona Daily Star Biz Tips section. The full article can be read here:  Do you know a Connector?

Some connections are better than others. For business purposes, no connection is better than the one you have with a connector. 

There is a difference between people who are connected, and people who are connectors. Connected people attend lots of events, they know lots of people and can refer a lot of business. They are great to have in your network, but the connectors are better.

Connectors can introduce you to incredible referral sources, and can create amazing opportunities. The connector has the ability to impact your bottom line much more than most.

Connectors love creating introductions and opportunities more than anything else. Making connections for others is what feeds them. If you appreciate their efforts, they will do more for you. If you help them achieve their goals, they will do more than you ever imagined.

Be sure to read the rest of the article with the link at the top!

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